Incident Management 
for Startups

Plug and play incident response and on-call based on industry best practices. Rootly is the incident response tool of choice for startups, including:

Webflow logo
Clay logo
Fly.io logo
Replit logo
Opensea logo
Slice logo
Try Rootly free today
Try Rootly free today

Startups save up to 50% on Rootly.

Your Incident Response 
Starter Pack

Industry-leading incident response, out-of-the-box. Rootly gives you the tools you need to handle incidents quickly and smoothly so you can get back to building.

Status Pages

Status Pages

The easiest way to keep customers informed when something goes wrong. Create and store templates and update your branded status page directly from Slack.

On-Call Paging

On-Call Paging

Make sure you’re on top of issues as soon as they’re detected with easy-to-setup on-call schedules. Rootly intakes alerts from any source and notifies the right people to tackle the problem via our stunning mobile app.

Do it all from Slack

Do it all from Slack

Plug Rootly into Slack and watch your incident response unfold seamlessly. Our Slack integration comes preconfigured with default settings and automations that bring all the tools you love together in one place.

Save up to 50% with our Startup plan

All the features of Rootly at a fraction of the cost.

ELIGIBILITY

< 100

employees

< $50m

raised

< 5 years

in business

Apply now
Apply now

Why they needed an incident management tool

Incident management started as a side hustle for engineering managers, but as we grew, our basic in-house tools couldn’t keep up. We lacked essential data like meantime-to-anything and consistent processes. It became tough to answer key questions like, ‘How long does it take us to resolve an incident?’ “How severe is it?” That's how we knew we needed a tool to collect this data in one place.

Why they chose Rootly

We needed a tool that had the configurability to make the transition from the old world to the new world relatively seamless. Rootly stood out because their product team was a true partner, and the platform was highly customizable to fit our needs and grow with us. Despite moving away from disparate home-built tools, implementation took just two weeks and was a lot smoother than expected.

How has Rootly improved incident response at Webflow?

In every way. It's improved everything. We now have data, consistent workflows, and better visibility. A lot of the operational overhead has been reduced. Automations allow us to expand without relying heavily on people. Teams now have the visibility and access to data, helping them take ownership of reducing incidents. Rootly hasn’t just improved incident response; it’s helped us foster a culture focused on prevention and proactive problem-solving.

Powerful but simple

Rootly provides everything you need to respond to incidents quickly—all within Slack.

Instantly spin up dedicated Slack channels, auto-invite responders, and get access to key data right at your fingertips. Triage, collaborate, and resolve faster without switching platforms.

Powerful but simple

How we build

Opinionated

Opinionated

You don’t need to be an incident response expert to use Rootly effectively. We know what works and we’ve built our platform around it.

Beautiful

Beautiful

We’re tired of ugly dev tools. We design every experience within the platform to be beautiful, intuitive, and clutter-free.

Purpose-built

Purpose-built

We do incident response and we do it well. We don’t bloat the platform with features that don’t directly drive this mission.

Supercharged with AI

Supercharged with AI

Find relevant information, generate comms, create metrics dashboards and more with conversational AI across the platform.

We no longer need to have engineers maintaining an in-house solution - we could never catch up to the number of features Rootly was shipping, and the ongoing operational load was significant.

Joanne H.Joanne H.

Joanne H.

Engineering Director, Reliability Platform, Canva

The single most impressive thing about Rootly is how fast they ship. At times we’ve reported a bug or feature request only to have it fixed live within 10-15 minutes.

Scott K.Scott K.

Scott K.

Engineering Manager, Replit

We started focusing more on dedicated incident management solutions, like Rootly, FireHydrant, Incident.io, and a few more. In the end, Rootly was the option that best met our needs while providing the flexibility we needed as a high growth company.

 Chris I. Chris I.

Chris I.

Director of Engineering, Wealthsimple

Working with Rootly feels like a partnership; as we continued to use their tool and found more use cases, our feature requests quickly found their way into (or, luckily for us, were already in) their backlog.

Enoch L.Enoch L.

Enoch L.

Site Reliability Engineer, Bolt

Rootly stood out as having the most number of integrations that are actually useful. It is simple, easy to use, yet highly customizable to your organization. We use it every time there is an active incident - in fact, we have made Rootly the starting point of our organization’s incident response process.

 Verified User Verified User

Verified User

Computer & Network Security

It provides us with data where there was none, allowed us to standardize our process, and has increased the automations that let our incident response team focus on responding and not on managing a third party product.

Colin F.Colin F.

Colin F.

Incident & Problem Manager, Webflow

We no longer need to have engineers maintaining an in-house solution - we could never catch up to the number of features Rootly was shipping, and the ongoing operational load was significant.

Joanne H.Joanne H.

Joanne H.

Engineering Director, Reliability Platform, Canva

The single most impressive thing about Rootly is how fast they ship. At times we’ve reported a bug or feature request only to have it fixed live within 10-15 minutes.

Scott K.Scott K.

Scott K.

Engineering Manager, Replit

We started focusing more on dedicated incident management solutions, like Rootly, FireHydrant, Incident.io, and a few more. In the end, Rootly was the option that best met our needs while providing the flexibility we needed as a high growth company.

 Chris I. Chris I.

Chris I.

Director of Engineering, Wealthsimple

Working with Rootly feels like a partnership; as we continued to use their tool and found more use cases, our feature requests quickly found their way into (or, luckily for us, were already in) their backlog.

Enoch L.Enoch L.

Enoch L.

Site Reliability Engineer, Bolt

Rootly stood out as having the most number of integrations that are actually useful. It is simple, easy to use, yet highly customizable to your organization. We use it every time there is an active incident - in fact, we have made Rootly the starting point of our organization’s incident response process.

 Verified User Verified User

Verified User

Computer & Network Security

It provides us with data where there was none, allowed us to standardize our process, and has increased the automations that let our incident response team focus on responding and not on managing a third party product.

Colin F.Colin F.

Colin F.

Incident & Problem Manager, Webflow

Rootly adds simple automation to incident management without large process changes

Mark F.Mark F.

Mark F.

Director of Engineering, Faire

Rootly has been a great partner to work with from the beginning. Rootly has always listened to our feedback.

 Cory A. Cory A.

Cory A.

Engineer, Flickr & Smugmug

With Rootly, incident spin-up time has been reduced from minutes to seconds and it covers over 90% of our needs. Overall, Rootly is the best tool currently available in the market.

Matthew M.Matthew M.

Matthew M.

Senior Site Reliability Engineer, Upstart

Rootly has very clear and easy to use guidelines, helpful descriptions and that enables people with little to no previous experience in Incident Management to jump straight into creating their first incident!

Karl K.Karl K.

Karl K.

Incident Engineer, Rush Street Interactive

Rootly allows us to focus on the issue at hand when we have an incident by removing a lot of the laborious tasks required when resolving an incident.

Shane B.Shane B.

Shane B.

Site Reliability Engineer, Roller Digital

Their customer facing team are all friendly, easy going, and highly responsive. I would pick Rootly for their people alone.

Verified UserVerified User

Verified User

Computer & Network Security

Rootly adds simple automation to incident management without large process changes

Mark F.Mark F.

Mark F.

Director of Engineering, Faire

Rootly has been a great partner to work with from the beginning. Rootly has always listened to our feedback.

 Cory A. Cory A.

Cory A.

Engineer, Flickr & Smugmug

With Rootly, incident spin-up time has been reduced from minutes to seconds and it covers over 90% of our needs. Overall, Rootly is the best tool currently available in the market.

Matthew M.Matthew M.

Matthew M.

Senior Site Reliability Engineer, Upstart

Rootly has very clear and easy to use guidelines, helpful descriptions and that enables people with little to no previous experience in Incident Management to jump straight into creating their first incident!

Karl K.Karl K.

Karl K.

Incident Engineer, Rush Street Interactive

Rootly allows us to focus on the issue at hand when we have an incident by removing a lot of the laborious tasks required when resolving an incident.

Shane B.Shane B.

Shane B.

Site Reliability Engineer, Roller Digital

Their customer facing team are all friendly, easy going, and highly responsive. I would pick Rootly for their people alone.

Verified UserVerified User

Verified User

Computer & Network Security